We respect your privacy and are committed to protecting the personal data and information collected from individuals that visit our Website.
This statement only applies to this Website.
What Information Does This Website Collect and How is it Used?
Information You Voluntarily Submit to the Website:
We may collect personal information from you such as your name or email address. For example, you may voluntarily submit information to the Website by leaving a comment on an article, subscribing to our newsletter, or submitting a contact form.
On this website, you are unable to create a user profile, where a name and password is created. Therefore, no username and passwords are stored or visible in our records.
Leaving a comment, however, is a form of ‘profile’ where information is voluntarily submitted without a particular login. You can choose to leave an e-mail address, however, website URLs are deleted upon approval of the comment.
Information We Collect from Others
We may receive information about you from other sources. For example, you may link your Facebook, Instagram, and/or Google accounts when you voluntarily submit information to the Website. If you choose to link your Facebook, Instagram, and/or Google, we will receive your name, email address and profile picture associated with that account.
However, this website does not utilise the Facebook commenting system (whereby Facebook post comments and website comments are interlinked in one system), so this sourcing of profile information is unlikely to happen.
Automatically Collected Information
We automatically collect certain information about website usage and the device with which you access the Website. For example, when you use the Website, we will log your IP address, operating system type, browser type, referring website, pages you viewed, and the dates/times when you accessed the Website. We may also collect information about actions you take when using the Website, such as links clicked.
We may log information using cookies, which are small data files stored on your browser by the Website. We may use both session cookies, which expire when you close your browser, and persistent cookies, which stay on your browser until deleted, to provide you with a more personalized experience on the Website.
How Your Information May be Used
We may use the information collected in the following ways:
- To operate and maintain the Website, so that we know what works well for visitors and what doesn’t
- To send you promotional information, such as newsletters ONLY if you voluntarily subscribe
- Each email promotion will provide information on how to opt-out of future mailings
- To send you administrative communications, such as administrative emails, confirmation emails, technical notices, updates on policies, or security alerts
- To respond to your comments or inquiries
- To provide you with user support on the website, if requested
- To track and measure advertising on the Website
- To protect, investigate, and deter against unauthorised or illegal activity
Third-Party Use of Personal Information
We may share your information with third parties if/when you explicitly authorise us to share your information.
Additionally, the Website uses third-party service providers to service various aspects of the Website. Third-party service providers’ use of your personal information is dictated by their respective privacy policies listed below.
For audience usage and insights
Google Analytics is one of the most trusted sources on the internet for identifying user behaviours, interests, demographics and frequency of visits to the Website (both the time spent on the Website and the total number of page views). This service tracks Website usage and provides information such as referring websites and user actions on the Website, which helps us to determine what is working and what is not, what information we highlight or what products we sell are useful and interesting.
Google Analytics may capture your IP address. However, Google Analytics captures no other personal information. Further information on Google Analytics and their cookie usage on websites can be found here.
For newsletter and e-mail subscriptions
You will (or should have) also received a notice to re-subscribe to communications relating to this website, which you previously opted in to receive. This gives you the option to no longer remain on the database.
At this time, your personal information is not shared with any other third-party applications. This list may be amended from time to time in the Website’s sole discretion.
Except when required by law, we will not sell, distribute, or reveal your email addresses or other personal information without your consent; however, we may disclose or transfer personal information collected through the Website to third parties who acquire all or a portion of our business, which may be the result of a merger, consolidation, or purchase of all or a portion of our assets, or in connection with any bankruptcy or reorganization proceeding brought by or against us.
From time to time, we may use anonymous data, which does not identify you alone, or when combined with data from other parties, such as a third party mentioned above. This type of anonymous data may be provided to the other parties for marketing, advertising, or other uses. Examples of this anonymous data may include analytics or information collected from cookies.
Publicly Visible Information
If you leave a comment on the Website, certain information may be publicly visible. Your email address (should you wish to fill this out) is therefore visible, although you have the option not to submit it when filling out the information options. It is also your choice and at your discretion, to add an avatar, a profile description, and a link to your website.
You may also choose to link your Facebook, Instagram, and Google Account. Therefore, users may see your username, avatar, profile description and website information.
Cookies are also often used to remember if you are already registered to the Website and to remember your user details for future correspondence or form of login. Cookies may also be used by third-party services, such as Google Analytics, as described herein.
As a user, you may, at any time, prevent the setting of cookies, by the Website, by changing the settings of your internet browser which may thus permanently deny the setting of cookies. Furthermore, already set cookies may be deleted at any time via an Internet browser or other software programs. This is possible in all popular Internet browsers.
However, if as a user, you deactivate the setting of cookies in your Internet browser, not all functions of our Website may be entirely usable or function correctly. Therefore it is advised not to always disable cookies.
Advertising and Affiliates
We use third-party advertising companies to serve content and advertisements when you visit the Website, as outlined below.
Mediavine Programmatic Advertising (Ver 1.1)
The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.
First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.
Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.
The Website collects the following data using a cookie when serving personalized ads:
- IP Address
- Operating System type
- Operating System version
- Device Type
- Language of the website
- Web browser type
- Email (in hashed form)
Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.
If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.
For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.
Affiliate Program Participation
This Website may engage in affiliate marketing, which is done by embedding tracking links into the Website. If you click on a link for an affiliate partnership, a cookie will be placed on your browser to track any sales for purposes of commissions.
Information, including contact details and payment information, is never retained by this website. Borders of Adventure sends a user through to the booking site after making the recommendation.
Borders of Adventure is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. As an Amazon Associate I earn from qualifying purchases.
This Website also uses the CJ affiliate website to obtain and share these trackable links, as well as other third-party direct affiliate programs.
As part of these affiliate programmes, the Website will post customised links, provided by the individual companies, to track the referrals to their website. Each program utilises cookies to track visits for the purposes of assigning commission on these sales.
Booking.com is a service used when recommending places I have stayed in particular destinations or top-rated accommodations for a particular area. Only once you have booked through booking.com will your name, preferred contact details, the names of anybody travelling with you and your payment information be collected when making a confirmed booking. Please refer to the Booking.com privacy statement for further information.
Get Your Guide
Get Your Guide recommends tours, trips and excursions that are highly rated for a particular city or country. Only once you have booked via getyourguide.com or getyourguide.co.uk will your name, contact details, the names of anybody travelling with you and your payment information be collected when making a confirmed booking. Please refer to the GetYourGuide.co.uk privacy statement for further information.
On the Website, you may subscribe to our newsletter, which may be used for advertising purposes. All newsletters sent may contain tracking pixels. The pixel is embedded in emails and allows an analysis of the success of online marketing campaigns. Because of these tracking pixels, we may see if and when you open an email and which links within the email you click. Also, this allows the Website to adapt the content of future newsletters to the interests of the user. This behaviour will not be passed on to third parties.
Rights Relating to Your Personal Information
You may opt out of future email communications by following the unsubscribe links in our emails.
You may also notify Borders of Adventure via e-mail to be removed from our mailing list.
You may access the personal information we have about you by submitting a request via e-mail to Borders of Adventure.
You may contact us via e-mail to amend or update your personal information.
In certain situations, you may request that we erase or forget your personal data. To do so, please submit a request to Borders of Adventure via e-mail.
Please note that we may need to retain certain information for record-keeping purposes or to complete transactions, or when required by law.
Sensitive Personal Information
At no time should you submit sensitive personal information to the Website.
This includes your social security number, information regarding race or ethnic origin, political opinions, religious beliefs, health information, criminal background, or trade union memberships.
The Website does not knowingly collect any personally identifiable information from children under the age of 16, without verifiable parental consent. If a parent or guardian believes that the Website has personally identifiable information of a child under the age of 16 in its database, please contact us immediately via the e-mail contact button at the top of this page and we will use our best efforts to promptly remove such information from our records.
We hope this clarifies any questions you have regarding the use of data and the current changes in the law.
Last updated: February 2024