Places to Visit in Seoul – The Soul Capital of South Korea

South Korea’s capital combines history and tradition with arts and modern culture. Here’s where to find the best places to visit in Seoul. 

Most capital city visits are filled with grand anticipation, so what is Seoul like? And is Korea’s capital city worth the hype? Like South Korea overall, Seoul didn’t win me over instantly; yet with some time, things click, and you find yourself navigating a city that forces you to dig deeper. As you should. 

With some time to travel, rather than using the city as a brief stopover, knowing what to do in Seoul that takes in its variety of neighbourhoods and sites, can help form a better idea of its persona and what it is trying to be, as rapid modernisation seemingly overshadows Korean tradition. 

Like much of South Korea, the atmosphere predominantly comes alive at night – South Korea owning the ‘work hard, play hard’ drinking culture more so than its East Asian neighbours. Seoul in the daytime takes much more effort. It does not exude impressive sights and activities like some of its neighbours, as it’s more subdued and residential. 

I stayed in two neighbourhoods that I grew to love, both with distinct characters and polar opposites: Samcheong-dong, with its narrow, hilly, shop-lined streets and close proximity to the main historical sites, and the younger, funky, arty district of Hongdae.

This contrast let me see the best of what Seoul had to offer over 10 days (and drink a lot of coffee). Seoul’s abundance of coffee shops, everywhere, gets my vote and is a core draw of the city.

Samcheong-dong – Where Korean Tradition Thrives

Seoul has been described as Korea’s Ancient Modern Capital, a description fitting of this area and which was noticeable straight away. Samcheong-dong is the hub of culture and all things artistic in downtown Seoul, where its narrow cobblestoned streets connect independent stores, bookstores, coffee shops, wine bars, art galleries, museums, and stylish hangouts to the heritage and traditional architecture of old Seoul.

More often than not, these new establishments are set within former traditional houses, combining the old with the new.

At the very centre of this area lies Bukchon Hanok Village, my favourite find in Seoul.

Scattered between the city’s two main former Palaces of the Joseon Dynasty and major sites of preservation – Gyeonbokgung and Changdeokgung – this compact village of over 900 hanoks (traditional Korean-style houses) stands in stark contrast to the rapidly built urban landscape that surrounds it.

Parts of the village require a little perseverance, both in seeking out specific historical properties and traversing the hilly climb. However, plenty of red-shirt-clad Koreans are on hand to help you find your way.

My preferred way of exploring the area was to start at either Samcheong-dong Culture Street or at exits 1 or 2 of Anguk Station, then wander aimlessly without a map.

Hongdae – The Gritty, Artistic Neighbourhood

I moved to this neighbourhood after spending a week soaking up the historical sights in Samcheong-dong.

This gritty, rough-around-the-edges but understated cool student area was the contrast needed to keep my interest going in Seoul – it was pumping with energy, day and night, from the trendy café street of Sangsu-dong and nearby street performers, to theatres and early hours raving dance clubs (on the aptly named ‘Club Street’).

But the one thing that made Hongdae stand out for me was the street art. Wall Painting Street sits right alongside Hongik University, behind the houses and shops that line the main road. Nearly every spare inch of brick and cement here is covered in vibrant, brash, and fun designs.

Considering the University is known for its young artists, it’s no surprise they are given the space to showcase their talents, just as the fine arts students can be found selling their wares at the outdoor street markets close to Hongik Children’s Park.

Another vibrant student area is in Sinchon and Ewha Women’s University – the landscaped grounds of the women’s only college being perfect for a quiet hangout before walking Ewha University’s ‘Street You Want to Visit’, which is lined with more boutique stores, beauty parlours and buzzing cafes.

Insa-dong – Buzzing Nightlife Strip

South of Anguk station (best found via exit six) lies Insa-dong, a vibrant grid of streets best seen when the sun goes down, where the average-looking cityscape of mobile phone stores, shop fronts, and teahouses turns into a buzzing, neon-lit post-work hangout.

Restaurants are tucked into winding side streets, while the main strip is all aglow with craft shops, souvenir stalls, street food vendors, and quirky treats such as foot-long, curly ice cream cones.

Seoul City Stream

Cheonggyecheon Stream was once a natural stream, buried beneath roads, and was brought back to the fore in 2005 as part of the area’s restoration project. It’s 5.8km long and runs through downtown Seoul, close to the Jongno and Euljiro metro stations.

After a long day wandering in the city’s humid climate, the perfect tonic was to dangle one’s feet into this refreshing cold-water stream. However, I have heard this has since been prohibited.

The Hammering Man Moving Structure

The Hammering Man is a moving structure that has been installed in over 10 cities across the world, including New York, Los Angeles and Frankfurt – a striking mechanised art installation celebrating ‘the worker’ that must be seen.

Seoul’s Hammering Man is the largest of them all and strikes a blow nearly every minute. He can be found at the location of the Heungkuk Life Insurance building in Gwanghwamun, a few minutes’ walk from Gwanghwamun Square.

Themed Cafes in Seoul

Seoul is home to themed cafes, especially of the dog variety – existing for those who can’t have or afford pets in the city or who need an emotional fix if sad about leaving their beloved pets behind as they travel.

Despite my difficulty drinking my ice lemon tea amid the chaos, the strong smell of urine and my own sporadic sneezes from the masses of dog hair, I enjoyed my time at the dog café in Myeong-dong (the most popular one is Bau House in Hongdae).

The dogs live at the café and roam freely, and essentially, you can rent a pet, except you can’t take them out. The average cover charge is approximately $5 and includes one drink.

For those not looking for a café of the furry variety, you can visit the animated version instead. My love of Hello Kitty continued in Seoul when I found out it was home to three Hello Kitty cafes – the Hongdae one (now closed, sadly) being the largest of them all. I visited two of the three, where literally everything is pink and Kitty-themed, including the cocoa stencil on your latte.

I even flew on the Eva Air Hello Kitty plane from South Korea to Taiwan. 

Namdaemum Market

Endless rows of stalls, undercover markets and thrift shop style sales – it’s all here. In fact, it’s been here since 1414, when it was first established by the Joseon Dynasty.

It’s natural to get lost, considering there are over 10,000 shops and stalls combined, and eventually, when you have seen enough, you can ask a local how to get out. Nearby is the shopping mall and chain store haven of Myeong-dong, if you need a more familiar or luxury shopping fix.

Although all-encompassing and interesting in its combinations of history, art, architecture, shopping, tradition, café culture, culinary expertise and nightlife, you really have to dig deep to understand Seoul.

Those pockets of beauty and culture are often hidden, seemingly lacking the obvious charm that comes from their rapid growth. Seoul’s individual districts, instead, hold their own. 

READ MORE: Travel to South Korea Guide – What Seems Underwhelming is Misunderstood

Where to Stay in Seoul

Seoul, in all its urban glory, doesn’t have to be an expensive place to stay. I stayed in a variety of accommodations in the two popular areas mentioned, from hostels to mini-studio apartments with a guest-house atmosphere.

You will notice lots of hotels filling the city’s skyline, but there are many local and more homely options available, at an affordable price:

Seoul Mansion Guesthouse – A beautiful indie art boutique guesthouse with a stylish, antique-style café downstairs. My top pick if you are looking for something slightly more luxurious than a standard guesthouse or hostel, without the hefty price tag.

Studio 41^st  – A home away from home hostel located in a quiet residential area within walking distance of Hongdae. Perfect for long stays if you are looking for a studio apartment feel with all the amenities.

BoA Travel House  – A large hostel, with more of a guesthouse vibe, located right in the heart of the Hongik University area in Hongdae, although away from the crowds.

Whitetail Hostel – A fun, sociable and homely hostel, in a local part of town, around a 10-minute walk away from central Hongdae. If you want to meet a lot of other travellers, this is the place.